> ## Documentation Index
> Fetch the complete documentation index at: https://api.tryspecter.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Field reference: Company DB

> Every field in the Company DB, its type, and what it means.

All 225 fields of the Company DB, grouped by category.
Names are the Parquet field names; the CSV delivery uses its own column
headers, listed under [CSV column names](#csv-column-names).

<Note>Every field may be null unless marked **required**. Today `company_id` is guaranteed.</Note>

## What's in it

| Category                                | Fields |
| --------------------------------------- | ------ |
| [ID](#id)                               | 2      |
| [Informative Data](#informative-data)   | 24     |
| [Status](#status)                       | 1      |
| [Timestamp](#timestamp)                 | 1      |
| [Team](#team)                           | 15     |
| [Financials](#financials)               | 15     |
| [Specter Growth](#specter-growth)       | 2      |
| [Product](#product)                     | 68     |
| [Web Intelligence](#web-intelligence)   | 27     |
| [Social Engagement](#social-engagement) | 34     |
| [App Performance](#app-performance)     | 33     |
| [Awards & News](#awards-news)           | 3      |

## ID

| Field                          | Type                  | Description                                                          |
| ------------------------------ | --------------------- | -------------------------------------------------------------------- |
| `company_id`                   | `string` **required** | Specter identifier for the company. Resolves against the Company DB. |
| `specter_strategic_signal_ids` | `array<string>`       | All Investor Interest Signals IDs for this profile.                  |

## Informative Data

| Field                    | Type                   | Description                                                                                                                                                                                                                                                                                                                                   |
| ------------------------ | ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `company_name`           | `string`               | Primary name of the company.                                                                                                                                                                                                                                                                                                                  |
| `company_name_alias`     | `array<string>`        | Alternative names for the company, derived from its website.                                                                                                                                                                                                                                                                                  |
| `website_domain`         | `string`               | Company domain.                                                                                                                                                                                                                                                                                                                               |
| `website_url`            | `string`               | Company website URL.                                                                                                                                                                                                                                                                                                                          |
| `website_other_domains`  | `array<string>`        | Additional domain names associated with the company. In CSV, values are separated by `;`.                                                                                                                                                                                                                                                     |
| `operating_status`       | `string`               | Whether the company is still operating. One of `Active`, `Closed`, `Acquired`, `IPO`.                                                                                                                                                                                                                                                         |
| `primary_role`           | `string`               | Primary role of the company. One of `Investor`, `School`, `Company`, `Person`.                                                                                                                                                                                                                                                                |
| `roles`                  | `array<string>`        | Various roles associated with the company. One of `Investor`, `School`, `Company`, `Person`. In CSV, values are separated by `;`.                                                                                                                                                                                                             |
| `founded_year`           | `integer`              | Year the company was founded.                                                                                                                                                                                                                                                                                                                 |
| `growth_stage`           | `string`               | Stage the company has reached in its growth. One of `Pre-seed / Seed`, `Early Stage`, `Growth Stage`, `Late Stage`, `Exit Stage`, `Bootstrapped`.                                                                                                                                                                                             |
| `tagline`                | `string`               | One-line description of the company, 10 to 20 words.                                                                                                                                                                                                                                                                                          |
| `description`            | `string`               | What the company does.                                                                                                                                                                                                                                                                                                                        |
| `customer_focus`         | `string`               | This data point categorizes companies based on their primary and secondary customer engagement models. One of `B2B`, `B2C`, `B2B,B2C`, `B2C,B2B`.                                                                                                                                                                                             |
| `business_models`        | `array<string>`        | Categorizes companies based on their business model. There can be up to 3 business models assigned to the same company. One of `professional-services`, `product-sales`, `subscription`, `marketplace_brokerage`, `saas`, `advertising`, `financial-services`, `usage-based`, `licensing`, `lead-generation_affiliate`, `oem`, `franchising`. |
| `specter_industry`       | `array<string>`        | Classifies companies by their economic activity — the market they serve and the products or services they deliver. E.g: Construction, Utilities, Wholesale There is one industry per company, with up to three levels.                                                                                                                        |
| `specter_tech_verticals` | `array<array<string>>` | Classifies companies by the technology domain they operate in — the technical capability or space they're building around. E.g: AI & Machine Learning, Cybersecurity, FinTech. There can be up to 5 tech verticals per company, with 2 levels each.                                                                                           |
| `tags`                   | `array<string>`        | Tags describing the company. In CSV, values are separated by `,`.                                                                                                                                                                                                                                                                             |
| `hq_location`            | `string`               | City-level location of the company's headquarters.                                                                                                                                                                                                                                                                                            |
| `hq_regions`             | `array<string>`        | Region mappings associated with the company, both metropollitan areas (e.g. London Metropolitan Area), and country-level groupings (e.g. DACH, European Union etc.)                                                                                                                                                                           |
| `reported_clients`       | `array<string>`        | Clients named on the company's website.                                                                                                                                                                                                                                                                                                       |
| `customer_profile`       | `string`               | One sentence describing the company's majority customer type, derived from its website.                                                                                                                                                                                                                                                       |
| `traction_highlights`    | `string`               | Traction highlights taken from the company's website.                                                                                                                                                                                                                                                                                         |
| `pitchbook_url`          | `string`               | Company Pitchbook URL.                                                                                                                                                                                                                                                                                                                        |
| `crunchbase_url`         | `string`               | Company Crunchbase URL.                                                                                                                                                                                                                                                                                                                       |

## Status

| Field    | Type     | Description                                                                                                          |
| -------- | -------- | -------------------------------------------------------------------------------------------------------------------- |
| `status` | `string` | Whether the record was added, updated or removed. Incremental deliveries only. One of `added`, `updated`, `removed`. |

## Timestamp

| Field          | Type   | Description                                                |
| -------------- | ------ | ---------------------------------------------------------- |
| `last_updated` | `date` | Timestamp of latest update for the profile in text format. |

## Team

| Field                                  | Type            | Description                                                                                                                                                        |
| -------------------------------------- | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| `founders`                             | `array<object>` | Company founder(s) information.                                                                                                                                    |
|     ↳ `specter_person_id`              | `string`        |                                                                                                                                                                    |
|     ↳ `full_name`                      | `string`        |                                                                                                                                                                    |
|     ↳ `title`                          | `string`        |                                                                                                                                                                    |
|     ↳ `departments`                    | `array<string>` |                                                                                                                                                                    |
|     ↳ `seniority`                      | `string`        |                                                                                                                                                                    |
| `founder_highlights`                   | `array<string>` | Founder highlights are awarded tags to people reflecting background and achievements of the founders. It's a unique set of highlights held by any of the founders. |
| `team_location_breakdown`              | `string`        | Team breakdown by country. Distribution of the company's workforce across countries, showing employee counts per location.                                         |
| `team_department_breakdown`            | `string`        | Team breakdown by department. Distribution of the company's workforce across functional departments, shown as a percentage of total headcount.                     |
| `founder_count`                        | `integer`       | Company number of founders.                                                                                                                                        |
| `employee_count_range`                 | `object`        | Company size range. In CSV, a single text value: `1-10`, `11-50`, `51-200`, `201-500`, `501-1000`, `1001-5000`, `5000-10000`, `10001+`.                            |
|     ↳ `min`                            | `integer`       |                                                                                                                                                                    |
|     ↳ `max`                            | `integer`       |                                                                                                                                                                    |
| `employee_count`                       | `integer`       | Number of employees.                                                                                                                                               |
| `employee_count_growth_1m_percentage`  | `number` %      | Percentage monthly growth or loss in employees.                                                                                                                    |
| `employee_count_growth_2m_percentage`  | `number` %      | Percentage 2 month growth or loss in employees.                                                                                                                    |
| `employee_count_growth_3m_percentage`  | `number` %      | Percentage 3 month growth or loss in employees.                                                                                                                    |
| `employee_count_growth_4m_percentage`  | `number` %      | Percentage 4 month growth or loss in employees.                                                                                                                    |
| `employee_count_growth_5m_percentage`  | `number` %      | Percentage 5 month growth or loss in employees.                                                                                                                    |
| `employee_count_growth_6m_percentage`  | `number` %      | Percentage 6 month growth or loss in employees.                                                                                                                    |
| `employee_count_growth_12m_percentage` | `number` %      | Percentage 1 year growth or loss in employees.                                                                                                                     |
| `employee_count_growth_24m_percentage` | `number` %      | Percentage 2 year growth or loss in employees.                                                                                                                     |

## Financials

| Field                      | Type            | Description                                                                                                                                                                                                                                                                                                                                                                                                        |
| -------------------------- | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| `total_funding_usd`        | `integer`       | Company total funding amount in USD.                                                                                                                                                                                                                                                                                                                                                                               |
| `last_funding_usd`         | `integer`       | Company last funding amount in USD.                                                                                                                                                                                                                                                                                                                                                                                |
| `last_funding_date`        | `date`          | Company last funding date.                                                                                                                                                                                                                                                                                                                                                                                         |
| `last_funding_type`        | `string`        | Company last funding type.                                                                                                                                                                                                                                                                                                                                                                                         |
| `post_money_valuation_usd` | `integer`       | Post-money valuation of the round, in USD.                                                                                                                                                                                                                                                                                                                                                                         |
| `funding_round_count`      | `integer`       | Number of announced funding rounds.                                                                                                                                                                                                                                                                                                                                                                                |
| `investor_count`           | `integer`       | Number of investors across all funding rounds.                                                                                                                                                                                                                                                                                                                                                                     |
| `investors_details`        | `string`        | Every investor across all funding rounds, each as a `specter_investor_id` and name pair, so an investor resolves against the Investor DB. Replaces `investors`.                                                                                                                                                                                                                                                    |
| `investors`                | `array<string>` | Names of every investor across all funding rounds, names only. Superseded by `investors_details`, which carries the same investors with their `specter_investor_id`. In CSV, values are separated by `;`.                                                                                                                                                                                                          |
| `funding_rounds_details`   | `string`        | All funding rounds, JSON-serialized, newest first. Each round carries `type`, `date`, `raised`, `investors`, `lead_investors_partners`, `pre_money_valuation` and `post_money_valuation`. Each investor is a record of `specter_investor_id` — which resolves against the Investor DB — `name` and `is_lead_investor`. A valuation that is not known arrives as an empty string. Replaces `funding_round_details`. |
| `funding_round_details`    | `string`        | All funding rounds along with their details (type, date, amount, investors). Investors are names only. Use `funding_rounds_details`, which carries each investor as a record with `specter_investor_id` and `is_lead_investor`. **Removed from the dataset on 2026-09-30.**                                                                                                                                        |
| `acquisition_acquirer`     | `string`        | Organisation that acquired the company.                                                                                                                                                                                                                                                                                                                                                                            |
| `acquisition_date`         | `date`          | Date this company was acquired.                                                                                                                                                                                                                                                                                                                                                                                    |
| `acquisition_amount_usd`   | `integer`       | Acquisition price (in USD)                                                                                                                                                                                                                                                                                                                                                                                         |
| `ipo`                      | `string`        | IPO details.                                                                                                                                                                                                                                                                                                                                                                                                       |

## Specter Growth

| Field          | Type            | Description                                                                                                                                   |
| -------------- | --------------- | --------------------------------------------------------------------------------------------------------------------------------------------- |
| `company_rank` | `integer`       | Global company rank based on Specter's proprietary algorithm.                                                                                 |
| `highlights`   | `array<string>` | Highlights are monthly awarded tags to companies reflecting specific and different growth patterns. One of 37 values, listed below the table. |

<AccordionGroup>
  <Accordion title="Accepted values for highlights">
    * `headcount_3mo_surge`
    * `headcount_6mo_momentum`
    * `headcount_12mo_scale_up`
    * `headcount_3mo_dip`
    * `headcount_6mo_decline`
    * `headcount_12mo_downturn`
    * `web_traffic_3mo_surge`
    * `web_traffic_6mo_momentum`
    * `web_traffic_12mo_scale_up`
    * `web_traffic_3mo_dip`
    * `web_traffic_6mo_decline`
    * `web_traffic_12mo_downturn`
    * `social_followers_3mo_surge`
    * `social_followers_6mo_momentum`
    * `social_followers_12mo_scale_up`
    * `social_followers_3mo_dip`
    * `social_followers_6mo_decline`
    * `social_followers_12mo_downturn`
    * `app_downloads_3mo_surge`
    * `app_downloads_6mo_momentum`
    * `app_downloads_12mo_scale_up`
    * `app_downloads_3mo_dip`
    * `app_downloads_6mo_decline`
    * `app_downloads_12mo_downturn`
    * `app_reviews_3mo_surge`
    * `app_reviews_6mo_momentum`
    * `app_reviews_12mo_scale_up`
    * `product_reviews_3mo_surge`
    * `product_reviews_6mo_momentum`
    * `product_reviews_12mo_scale_up`
    * `top_tier_investors`
    * `raised_last_month`
    * `recent_funding`
    * `no_recent_funding`
    * `no_funding`
    * `media_spotlight`
    * `recent_news`
  </Accordion>
</AccordionGroup>

## Product

| Field                                             | Type            | Description                                                                                                                                                                                                                                             |
| ------------------------------------------------- | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `certifications`                                  | `array<string>` | List of certifications, JSON serialized list. Exhaustive list: SOC 1 Type 1, SOC 1 Type 2, SOC 1 Unknown Type, SOC 2 Type 1, SOC 2 Type 2, SOC 2 Unknown Type, SOC 3, B Corp, GDPR, HIPAA, ISO 27001, ISO 9001, ISO 14001, ISO 45001, FedRAMP, PCI DSS. |
| `g2_data`                                         | `array<object>` | Company G2 data.                                                                                                                                                                                                                                        |
|     ↳ `product_name`                              | `string`        |                                                                                                                                                                                                                                                         |
|     ↳ `g2_link`                                   | `string`        |                                                                                                                                                                                                                                                         |
|     ↳ `reviews`                                   | `integer`       |                                                                                                                                                                                                                                                         |
|     ↳ `rating`                                    | `number`        |                                                                                                                                                                                                                                                         |
|     ↳ `star_distribution`                         | `object`        |                                                                                                                                                                                                                                                         |
|         ↳ `1`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `2`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `3`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `4`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `5`                                     | `integer`       |                                                                                                                                                                                                                                                         |
| `g2_rating`                                       | `number`        | Company rating on G2.                                                                                                                                                                                                                                   |
| `g2_review_count`                                 | `integer`       | Number of total reviews on G2.                                                                                                                                                                                                                          |
| `g2_reviews_growth_1m_change`                     | `integer`       | Number of total G2 reviews gained or lost in the last month.                                                                                                                                                                                            |
| `g2_reviews_growth_2m_change`                     | `integer`       | Number of total G2 reviews gained or lost in the last two months.                                                                                                                                                                                       |
| `g2_reviews_growth_3m_change`                     | `integer`       | Number of total G2 reviews gained or lost in the last three months.                                                                                                                                                                                     |
| `g2_reviews_growth_4m_change`                     | `integer`       | Number of total G2 reviews gained or lost in the last four months.                                                                                                                                                                                      |
| `g2_reviews_growth_5m_change`                     | `integer`       | Number of total G2 reviews gained or lost in the last five months.                                                                                                                                                                                      |
| `g2_reviews_growth_6m_change`                     | `integer`       | Number of total G2 reviews gained or lost in the last six months.                                                                                                                                                                                       |
| `g2_reviews_growth_12m_change`                    | `integer`       | Number of total G2 reviews gained or lost in the last 1 year.                                                                                                                                                                                           |
| `g2_reviews_growth_24m_change`                    | `integer`       | Number of total G2 reviews gained or lost in the last 2 years.                                                                                                                                                                                          |
| `trustpilot_data`                                 | `object`        | Company Trustpilot data.                                                                                                                                                                                                                                |
|     ↳ `name`                                      | `string`        |                                                                                                                                                                                                                                                         |
|     ↳ `trustpilot_url`                            | `string`        |                                                                                                                                                                                                                                                         |
|     ↳ `reviews`                                   | `integer`       |                                                                                                                                                                                                                                                         |
|     ↳ `star_distribution`                         | `object`        |                                                                                                                                                                                                                                                         |
|         ↳ `1`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `2`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `3`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `4`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|         ↳ `5`                                     | `integer`       |                                                                                                                                                                                                                                                         |
| `trustpilot_rating`                               | `number`        | Company rating on Trustpilot.                                                                                                                                                                                                                           |
| `trustpilot_review_count`                         | `integer`       | Number of total reviews on Trustpilot.                                                                                                                                                                                                                  |
| `trustpilot_reviews_growth_1m_change`             | `integer`       | Number of total Trustpilot reviews gained or lost in the last month.                                                                                                                                                                                    |
| `trustpilot_reviews_growth_2m_change`             | `integer`       | Number of total Trustpilot reviews gained or lost in the last two months.                                                                                                                                                                               |
| `trustpilot_reviews_growth_3m_change`             | `integer`       | Number of total Trustpilot reviews gained or lost in the last three months.                                                                                                                                                                             |
| `trustpilot_reviews_growth_4m_change`             | `integer`       | Number of total Trustpilot reviews gained or lost in the last four months.                                                                                                                                                                              |
| `trustpilot_reviews_growth_5m_change`             | `integer`       | Number of total Trustpilot reviews gained or lost in the last five months.                                                                                                                                                                              |
| `trustpilot_reviews_growth_6m_change`             | `integer`       | Number of total Trustpilot reviews gained or lost in the last six months.                                                                                                                                                                               |
| `trustpilot_reviews_growth_12m_change`            | `integer`       | Number of total Trustpilot reviews gained or lost in the last 1 year.                                                                                                                                                                                   |
| `trustpilot_reviews_growth_24m_change`            | `integer`       | Number of total Trustpilot reviews gained or lost in the last 2 years.                                                                                                                                                                                  |
| `glassdoor_ratings`                               | `number`        | Company rating on Glassdoor.                                                                                                                                                                                                                            |
| `glassdoor_review_count`                          | `integer`       | Number of total reviews on Glassdoor.                                                                                                                                                                                                                   |
| `glassdoor_leadership_approval`                   | `number`        | Share of Glassdoor reviewers who approve of the company's CEO, from 0 to 1.                                                                                                                                                                             |
| `glassdoor_url`                                   | `string`        | Company profile URL on Glassdoor.                                                                                                                                                                                                                       |
| `glassdoor_ratings_overall_1m_change`             | `number`        | Change in the company's overall Glassdoor rating in the last month.                                                                                                                                                                                     |
| `glassdoor_ratings_overall_2m_change`             | `number`        | Change in the company's overall Glassdoor rating in the last two months.                                                                                                                                                                                |
| `glassdoor_ratings_overall_3m_change`             | `number`        | Change in the company's overall Glassdoor rating in the last three months.                                                                                                                                                                              |
| `glassdoor_ratings_overall_4m_change`             | `number`        | Change in the company's overall Glassdoor rating in the last four months.                                                                                                                                                                               |
| `glassdoor_ratings_overall_5m_change`             | `number`        | Change in the company's overall Glassdoor rating in the last five months.                                                                                                                                                                               |
| `glassdoor_ratings_overall_6m_change`             | `number`        | Change in the company's overall Glassdoor rating in the last six months.                                                                                                                                                                                |
| `glassdoor_ratings_overall_12m_change`            | `number`        | Change in the company's overall Glassdoor rating in the last 1 year.                                                                                                                                                                                    |
| `glassdoor_ratings_overall_24m_change`            | `number`        | Change in the company's overall Glassdoor rating in the last 2 years.                                                                                                                                                                                   |
| `glassdoor_reviews_count_1m_change`               | `integer`       | Number of total Glassdoor reviews gained or lost in the last month.                                                                                                                                                                                     |
| `glassdoor_reviews_count_2m_change`               | `integer`       | Number of total Glassdoor reviews gained or lost in the last two months.                                                                                                                                                                                |
| `glassdoor_reviews_count_3m_change`               | `integer`       | Number of total Glassdoor reviews gained or lost in the last three months.                                                                                                                                                                              |
| `glassdoor_reviews_count_4m_change`               | `integer`       | Number of total Glassdoor reviews gained or lost in the last four months.                                                                                                                                                                               |
| `glassdoor_reviews_count_5m_change`               | `integer`       | Number of total Glassdoor reviews gained or lost in the last five months.                                                                                                                                                                               |
| `glassdoor_reviews_count_6m_change`               | `integer`       | Number of total Glassdoor reviews gained or lost in the last six months.                                                                                                                                                                                |
| `glassdoor_reviews_count_12m_change`              | `integer`       | Number of total Glassdoor reviews gained or lost in the last 1 year.                                                                                                                                                                                    |
| `glassdoor_reviews_count_24m_change`              | `integer`       | Number of total Glassdoor reviews gained or lost in the last 2 years.                                                                                                                                                                                   |
| `chrome_extensions_data`                          | `array<object>` | Company Google Extensions data.                                                                                                                                                                                                                         |
|     ↳ `name`                                      | `string`        |                                                                                                                                                                                                                                                         |
|     ↳ `url`                                       | `string`        |                                                                                                                                                                                                                                                         |
|     ↳ `author`                                    | `string`        |                                                                                                                                                                                                                                                         |
|     ↳ `is_featured`                               | `boolean`       |                                                                                                                                                                                                                                                         |
|     ↳ `users`                                     | `integer`       |                                                                                                                                                                                                                                                         |
|     ↳ `rating`                                    | `number`        |                                                                                                                                                                                                                                                         |
|     ↳ `rating_count`                              | `integer`       |                                                                                                                                                                                                                                                         |
|     ↳ `overall_rank`                              | `integer`       |                                                                                                                                                                                                                                                         |
|     ↳ `extension_type`                            | `string`        |                                                                                                                                                                                                                                                         |
| `chrome_extensions_rating`                        | `number`        | Company rating on Google Extensions.                                                                                                                                                                                                                    |
| `chrome_extensions_reviews`                       | `integer`       | Number of total reviews on Google Extensions.                                                                                                                                                                                                           |
| `chrome_extensions_reviews_growth_1m_change`      | `integer`       | Number of total Google Extensions reviews gained or lost in the last month.                                                                                                                                                                             |
| `chrome_extensions_reviews_growth_2m_change`      | `integer`       | Number of total Google Extensions reviews gained or lost in the last two months.                                                                                                                                                                        |
| `chrome_extensions_reviews_growth_3m_change`      | `integer`       | Number of total Google Extensions reviews gained or lost in the last three months.                                                                                                                                                                      |
| `chrome_extensions_reviews_growth_4m_change`      | `integer`       | Number of total Google Extensions reviews gained or lost in the last four months.                                                                                                                                                                       |
| `chrome_extensions_reviews_growth_5m_change`      | `integer`       | Number of total Google Extensions reviews gained or lost in the last five months.                                                                                                                                                                       |
| `chrome_extensions_reviews_growth_6m_change`      | `integer`       | Number of total Google Extensions reviews gained or lost in the last six months.                                                                                                                                                                        |
| `chrome_extensions_reviews_growth_12m_change`     | `integer`       | Number of total Google Extensions reviews gained or lost in the last 1 year.                                                                                                                                                                            |
| `chrome_extensions_reviews_growth_24m_change`     | `integer`       | Number of total Google Extensions reviews gained or lost in the last 2 years.                                                                                                                                                                           |
| `chrome_extensions_total_users`                   | `integer`       | Number of total users on Google Extensions.                                                                                                                                                                                                             |
| `chrome_extensions_total_users_growth_1m_change`  | `integer`       | Number of total Google Extensions users gained or lost in the last month.                                                                                                                                                                               |
| `chrome_extensions_total_users_growth_2m_change`  | `integer`       | Number of total Google Extensions users gained or lost in the last two months.                                                                                                                                                                          |
| `chrome_extensions_total_users_growth_3m_change`  | `integer`       | Number of total Google Extensions users gained or lost in the last three months.                                                                                                                                                                        |
| `chrome_extensions_total_users_growth_4m_change`  | `integer`       | Number of total Google Extensions users gained or lost in the last four months.                                                                                                                                                                         |
| `chrome_extensions_total_users_growth_5m_change`  | `integer`       | Number of total Google Extensions users gained or lost in the last five months.                                                                                                                                                                         |
| `chrome_extensions_total_users_growth_6m_change`  | `integer`       | Number of total Google Extensions users gained or lost in the last six months.                                                                                                                                                                          |
| `chrome_extensions_total_users_growth_12m_change` | `integer`       | Number of total Google Extensions users gained or lost in the last 1 year.                                                                                                                                                                              |
| `chrome_extensions_total_users_growth_24m_change` | `integer`       | Number of total Google Extensions users gained or lost in the last 2 years.                                                                                                                                                                             |
| `it_spend_usd`                                    | `integer`       | Company expenditure on IT in USD.                                                                                                                                                                                                                       |
| `technology_count`                                | `integer`       | Number of technologies within the company.                                                                                                                                                                                                              |
| `technologies`                                    | `string`        | Actives technologies within the company.                                                                                                                                                                                                                |
| `patent_count`                                    | `integer`       | Number of patents.                                                                                                                                                                                                                                      |
| `trademark_count`                                 | `integer`       | Number of trademarks.                                                                                                                                                                                                                                   |

## Web Intelligence

| Field                                   | Type              | Description                                             |
| --------------------------------------- | ----------------- | ------------------------------------------------------- |
| `web_visits`                            | `integer`         | Company monthly web visits.                             |
| `web_visits_growth_1m_percentage`       | `number` %        | Percentage monthly growth or loss in web visits.        |
| `web_visits_growth_2m_percentage`       | `number` %        | Percentage 2 month growth or loss in web visits.        |
| `web_visits_growth_3m_percentage`       | `number` %        | Percentage 3 month growth or loss in web visits.        |
| `web_visits_growth_4m_percentage`       | `number` %        | Percentage 4 month growth or loss in web visits.        |
| `web_visits_growth_5m_percentage`       | `number` %        | Percentage 5 month growth or loss in web visits.        |
| `web_visits_growth_6m_percentage`       | `number` %        | Percentage 6 month growth or loss in web visits.        |
| `web_visits_growth_12m_percentage`      | `number` %        | Percentage 1 year growth or loss in web visits.         |
| `web_visits_growth_24m_percentage`      | `number` %        | Percentage 2 year growth or loss in web visits.         |
| `web_top_country`                       | `string`          | Top country in terms of monthly web visits.             |
| `web_country_breakdown`                 | `array<object>` % | Country breakdown of monthly web visits.                |
|     ↳ `country_code`                    | `string`          |                                                         |
|     ↳ `value`                           | `number`          |                                                         |
| `web_traffic_breakdown`                 | `array<object>` % | Breakdown of traffic sources of monthly web visits.     |
|     ↳ `key`                             | `string`          |                                                         |
|     ↳ `value`                           | `number`          |                                                         |
| `web_bounce_rate`                       | `number` %        | Share of website visits that leave after a single page. |
| `web_bounce_rate_growth_3m_change`      | `number` %        | Percentage 3 month growth or loss in bounce rate.       |
| `web_session_duration`                  | `integer`         | Average session duration in seconds.                    |
| `web_session_duration_growth_3m_change` | `integer`         | Absolute 3 month growth or loss in session duration.    |
| `web_pages_per_visit`                   | `number`          | Average pages per visit.                                |
| `web_pages_per_visit_growth_3m_change`  | `number`          | Absolute 3 month growth or loss in pages per visit.     |
| `web_popularity_rank`                   | `integer`         | Website popularity rank.                                |
| `web_popularity_rank_growth_1m_change`  | `integer`         | Website popularity rank monthly growth or loss.         |
| `web_popularity_rank_growth_2m_change`  | `integer`         | Website popularity rank 2 month growth or loss.         |
| `web_popularity_rank_growth_3m_change`  | `integer`         | Website popularity rank 3 month growth or loss.         |
| `web_popularity_rank_growth_4m_change`  | `integer`         | Website popularity rank 4 month growth or loss.         |
| `web_popularity_rank_growth_5m_change`  | `integer`         | Website popularity rank 5 month growth or loss.         |
| `web_popularity_rank_growth_6m_change`  | `integer`         | Website popularity rank 6 month growth or loss.         |
| `web_popularity_rank_growth_12m_change` | `integer`         | Website popularity rank 1 year growth or loss.          |
| `web_popularity_rank_growth_24m_change` | `integer`         | Website popularity rank 2 year growth or loss.          |

## Social Engagement

| Field                                   | Type      | Description                                                            |
| --------------------------------------- | --------- | ---------------------------------------------------------------------- |
| `linkedin_url`                          | `string`  | URL of the company's LinkedIn page.                                    |
| `linkedin_follower_count`               | `integer` | Number of LinkedIn followers.                                          |
| `linkedin_followers_growth_1m_change`   | `integer` | Number of LinkedIn followers gained or lost in the last month.         |
| `linkedin_followers_growth_2m_change`   | `integer` | Number of LinkedIn followers gained or lost in the last two months.    |
| `linkedin_followers_growth_3m_change`   | `integer` | Number of LinkedIn followers gained or lost in the last three months.  |
| `linkedin_followers_growth_4m_change`   | `integer` | Number of LinkedIn followers gained or lost in the last four months.   |
| `linkedin_followers_growth_5m_change`   | `integer` | Number of LinkedIn followers gained or lost in the last five months.   |
| `linkedin_followers_growth_6m_change`   | `integer` | Number of LinkedIn followers gained or lost in the last six months.    |
| `linkedin_followers_growth_12m_change`  | `integer` | Number of LinkedIn followers gained or lost in the last one year.      |
| `linkedin_followers_growth_24m_change`  | `integer` | Number of LinkedIn followers gained or lost in the last two years.     |
| `twitter_url`                           | `string`  | URL of the company's X (Twitter) profile.                              |
| `twitter_follower_count`                | `integer` | Number of Twitter followers.                                           |
| `twitter_followers_growth_1m_change`    | `integer` | Number of Twitter followers gained or lost in the last month.          |
| `twitter_followers_growth_2m_change`    | `integer` | Number of Twitter followers gained or lost in the last two months.     |
| `twitter_followers_growth_3m_change`    | `integer` | Number of Twitter followers gained or lost in the last three months.   |
| `twitter_followers_growth_4m_change`    | `integer` | Number of Twitter followers gained or lost in the last four months.    |
| `twitter_followers_growth_5m_change`    | `integer` | Number of Twitter followers gained or lost in the last five months.    |
| `twitter_followers_growth_6m_change`    | `integer` | Number of Twitter followers gained or lost in the last six months.     |
| `twitter_followers_growth_12m_change`   | `integer` | Number of Twitter followers gained or lost in the last one year.       |
| `twitter_followers_growth_24m_change`   | `integer` | Number of Twitter followers gained or lost in the last two years.      |
| `instagram_url`                         | `string`  | Company Instagram URL.                                                 |
| `instagram_follower_count`              | `integer` | Number of Instagram followers.                                         |
| `instagram_followers_growth_1m_change`  | `integer` | Number of Instagram followers gained or lost in the last month.        |
| `instagram_followers_growth_2m_change`  | `integer` | Number of Instagram followers gained or lost in the last two months.   |
| `instagram_followers_growth_3m_change`  | `integer` | Number of Instagram followers gained or lost in the last three months. |
| `instagram_followers_growth_4m_change`  | `integer` | Number of Instagram followers gained or lost in the last four months.  |
| `instagram_followers_growth_5m_change`  | `integer` | Number of Instagram followers gained or lost in the last five months.  |
| `instagram_followers_growth_6m_change`  | `integer` | Number of Instagram followers gained or lost in the last six months.   |
| `instagram_followers_growth_12m_change` | `integer` | Number of Instagram followers gained or lost in the last one year.     |
| `instagram_followers_growth_24m_change` | `integer` | Number of Instagram followers gained or lost in the last two years.    |
| `instagram_following_count`             | `integer` | Number of accounts the company follows on Instagram.                   |
| `contact_email`                         | `string`  | Company general email.                                                 |
| `contact_phone_number`                  | `string`  | Company general office phone number.                                   |
| `facebook_url`                          | `string`  | Company Facebook URL.                                                  |

## App Performance

| Field                                       | Type            | Description                                                                         |
| ------------------------------------------- | --------------- | ----------------------------------------------------------------------------------- |
| `total_app_downloads`                       | `integer`       | Sum of monthly app downloads across all apps of the organization.                   |
| `total_app_downloads_growth_1m_percentage`  | `number` %      | Percentage monthly growth or loss in total app downloads.                           |
| `total_app_downloads_growth_2m_percentage`  | `number` %      | Percentage 2 month growth or loss in total app downloads.                           |
| `total_app_downloads_growth_3m_percentage`  | `number` %      | Percentage 3 month growth or loss in total app downloads.                           |
| `total_app_downloads_growth_4m_percentage`  | `number` %      | Percentage 4 month growth or loss in total app downloads.                           |
| `total_app_downloads_growth_5m_percentage`  | `number` %      | Percentage 5 month growth or loss in total app downloads.                           |
| `total_app_downloads_growth_6m_percentage`  | `number` %      | Percentage 6 month growth or loss in total app downloads.                           |
| `total_app_downloads_growth_12m_percentage` | `number` %      | Percentage 1 year growth or loss in total app downloads.                            |
| `total_app_downloads_growth_24m_percentage` | `number` %      | Percentage 2 years growth or loss in total app downloads.                           |
| `app_store_publisher_urls`                  | `array<string>` | All app store publisher URLs of the company. In CSV, values are separated by `;`.   |
| `app_store_data`                            | `array<object>` | Detailed metrics for each of company's app store apps.                              |
|     ↳ `publisher_id`                        | `string`        |                                                                                     |
|     ↳ `publisher_name`                      | `string`        |                                                                                     |
|     ↳ `apps`                                | `array<object>` |                                                                                     |
|         ↳ `id`                              | `string`        |                                                                                     |
|         ↳ `name`                            | `string`        |                                                                                     |
|         ↳ `app_url`                         | `string`        |                                                                                     |
|         ↳ `reviews`                         | `integer`       |                                                                                     |
|         ↳ `rating`                          | `number`        |                                                                                     |
|         ↳ `app_icon`                        | `string`        |                                                                                     |
|         ↳ `downloads`                       | `integer`       |                                                                                     |
| `app_store_rating`                          | `number`        | Weighted average rating of company's app store apps (weighted by downloads)         |
| `app_store_reviews`                         | `integer`       | Total number of reviews across company's app store apps.                            |
| `app_store_reviews_growth_1m_change`        | `integer`       | Number of App Store reviews gained or lost in the last month.                       |
| `app_store_reviews_growth_2m_change`        | `integer`       | Number of App Store reviews gained or lost in the last two months.                  |
| `app_store_reviews_growth_3m_change`        | `integer`       | Number of App Store reviews gained or lost in the last three months.                |
| `app_store_reviews_growth_4m_change`        | `integer`       | Number of App Store reviews gained or lost in the last four months.                 |
| `app_store_reviews_growth_5m_change`        | `integer`       | Number of App Store reviews gained or lost in the last five months.                 |
| `app_store_reviews_growth_6m_change`        | `integer`       | Number of App Store reviews gained or lost in the last six months.                  |
| `app_store_reviews_growth_12m_change`       | `integer`       | Number of App Store reviews gained or lost in the last 1 year.                      |
| `app_store_reviews_growth_24m_change`       | `integer`       | Number of App Store reviews gained or lost in the last 2 years.                     |
| `googleplay_publisher_urls`                 | `array<string>` | All Google Play publisher URLs of the company. In CSV, values are separated by `;`. |
| `googleplay_data`                           | `array<object>` | Detailed metrics for each of company's googleplay apps.                             |
|     ↳ `publisher_id`                        | `string`        |                                                                                     |
|     ↳ `publisher_name`                      | `string`        |                                                                                     |
|     ↳ `apps`                                | `array<object>` |                                                                                     |
|         ↳ `id`                              | `string`        |                                                                                     |
|         ↳ `name`                            | `string`        |                                                                                     |
|         ↳ `app_url`                         | `string`        |                                                                                     |
|         ↳ `reviews`                         | `integer`       |                                                                                     |
|         ↳ `rating`                          | `number`        |                                                                                     |
|         ↳ `app_icon`                        | `string`        |                                                                                     |
|         ↳ `downloads`                       | `integer`       |                                                                                     |
| `googleplay_rating`                         | `number`        | Weighted average rating of company's Google Play apps (weighted by downloads)       |
| `googleplay_reviews`                        | `integer`       | Total number of reviews across company's Google Play apps.                          |
| `googleplay_reviews_growth_1m_change`       | `integer`       | Number of Google Play reviews gained or lost in the last month.                     |
| `googleplay_reviews_growth_2m_change`       | `integer`       | Number of Google Play reviews gained or lost in the last two months.                |
| `googleplay_reviews_growth_3m_change`       | `integer`       | Number of Google Play reviews gained or lost in the last three months.              |
| `googleplay_reviews_growth_4m_change`       | `integer`       | Number of Google Play reviews gained or lost in the last four months.               |
| `googleplay_reviews_growth_5m_change`       | `integer`       | Number of Google Play reviews gained or lost in the last five months.               |
| `googleplay_reviews_growth_6m_change`       | `integer`       | Number of Google Play reviews gained or lost in the last six months.                |
| `googleplay_reviews_growth_12m_change`      | `integer`       | Number of Google Play reviews gained or lost in the last 1 year.                    |
| `googleplay_reviews_growth_24m_change`      | `integer`       | Number of Google Play reviews gained or lost in the last 2 years.                   |

## Awards & News

| Field                         | Type            | Description                                                                         |
| ----------------------------- | --------------- | ----------------------------------------------------------------------------------- |
| `awards`                      | `array<object>` | Awards presented to company.                                                        |
|     ↳ `awarding_organization` | `string`        |                                                                                     |
|     ↳ `award_name`            | `string`        |                                                                                     |
|     ↳ `award_details`         | `string`        |                                                                                     |
|     ↳ `award_link`            | `string`        |                                                                                     |
|     ↳ `award_year`            | `integer`       |                                                                                     |
| `awards_count`                | `integer`       | Number of awards presented to company.                                              |
| `news`                        | `string`        | Company latest news (up to 10 articles) **Removed from the dataset on 2026-09-30.** |

## CSV column names

The CSV delivery carries the same fields under the headers below. Parquet,
JSONL and the API all use the field name.

| Field                                             | CSV column                                       |
| ------------------------------------------------- | ------------------------------------------------ |
| `company_id`                                      | Specter - Organization ID                        |
| `specter_strategic_signal_ids`                    | Specter - Strategic Signal IDs                   |
| `company_rank`                                    | Rank                                             |
| `highlights`                                      | Highlights                                       |
| `last_updated`                                    | Last Updated                                     |
| `status`                                          | Status                                           |
| `company_name`                                    | Company Name                                     |
| `company_name_alias`                              | Company Name Aliases                             |
| `website_domain`                                  | Domain                                           |
| `website_url`                                     | Website                                          |
| `website_other_domains`                           | Other Domains                                    |
| `operating_status`                                | Operating Status                                 |
| `primary_role`                                    | Primary Role                                     |
| `roles`                                           | Roles                                            |
| `founded_year`                                    | Founded Date                                     |
| `growth_stage`                                    | Growth Stage                                     |
| `tagline`                                         | Tagline                                          |
| `description`                                     | Description                                      |
| `customer_focus`                                  | Customer Focus                                   |
| `business_models`                                 | Business Models                                  |
| `specter_industry`                                | Industry                                         |
| `specter_tech_verticals`                          | Tech Verticals                                   |
| `tags`                                            | Tags                                             |
| `hq_location`                                     | HQ Location                                      |
| `hq_regions`                                      | HQ Regions                                       |
| `reported_clients`                                | Reported Clients                                 |
| `customer_profile`                                | Typical Customer Profile                         |
| `traction_highlights`                             | Reported Traction Highlights                     |
| `total_funding_usd`                               | Total Funding Amount (in USD)                    |
| `last_funding_usd`                                | Last Funding Amount (in USD)                     |
| `last_funding_date`                               | Last Funding Date                                |
| `last_funding_type`                               | Last Funding Type                                |
| `post_money_valuation_usd`                        | Post Money Valuation (in USD)                    |
| `funding_round_count`                             | Number of Funding Rounds                         |
| `investor_count`                                  | Number of Investors                              |
| `investors_details`                               | Investors Details                                |
| `investors`                                       | Investors                                        |
| `funding_rounds_details`                          | Funding Rounds Details                           |
| `funding_round_details`                           | Funding Rounds                                   |
| `acquisition_acquirer`                            | Acquired By                                      |
| `acquisition_date`                                | Acquisition Date                                 |
| `acquisition_amount_usd`                          | Acquisition Price (in USD)                       |
| `ipo`                                             | IPO Details                                      |
| `founders`                                        | Founders                                         |
| `founder_highlights`                              | Founder Highlights                               |
| `team_location_breakdown`                         | Team Location Breakdown                          |
| `team_department_breakdown`                       | Team Department Breakdown                        |
| `founder_count`                                   | Number of Founders                               |
| `employee_count_range`                            | Company Size                                     |
| `employee_count`                                  | Employee Count                                   |
| `employee_count_growth_1m_percentage`             | Employees - Monthly Growth                       |
| `employee_count_growth_2m_percentage`             | Employees - 2 Months Growth                      |
| `employee_count_growth_3m_percentage`             | Employees - 3 Months Growth                      |
| `employee_count_growth_4m_percentage`             | Employees - 4 Months Growth                      |
| `employee_count_growth_5m_percentage`             | Employees - 5 Months Growth                      |
| `employee_count_growth_6m_percentage`             | Employees - 6 Months Growth                      |
| `employee_count_growth_12m_percentage`            | Employees - 1 Year Growth                        |
| `employee_count_growth_24m_percentage`            | Employees - 2 Year Growth                        |
| `web_visits`                                      | Web Visits                                       |
| `web_visits_growth_1m_percentage`                 | Web Visits - Monthly Growth                      |
| `web_visits_growth_2m_percentage`                 | Web Visits - 2 Months Growth                     |
| `web_visits_growth_3m_percentage`                 | Web Visits - 3 Months Growth                     |
| `web_visits_growth_4m_percentage`                 | Web Visits - 4 Months Growth                     |
| `web_visits_growth_5m_percentage`                 | Web Visits - 5 Months Growth                     |
| `web_visits_growth_6m_percentage`                 | Web Visits - 6 Months Growth                     |
| `web_visits_growth_12m_percentage`                | Web Visits - 1 Year Growth                       |
| `web_visits_growth_24m_percentage`                | Web Visits - 2 Year Growth                       |
| `web_top_country`                                 | Top Country                                      |
| `web_country_breakdown`                           | Country Breakdown                                |
| `web_traffic_breakdown`                           | Traffic Sources                                  |
| `web_bounce_rate`                                 | Bounce Rate                                      |
| `web_bounce_rate_growth_3m_change`                | Bounce Rate - 3 Months Growth                    |
| `web_session_duration`                            | Session Duration (s)                             |
| `web_session_duration_growth_3m_change`           | Session Duration (s) - 3 Months Growth           |
| `web_pages_per_visit`                             | Pages per Visit                                  |
| `web_pages_per_visit_growth_3m_change`            | Pages per Visit - 3 Months Growth                |
| `web_popularity_rank`                             | Website Popularity Rank                          |
| `web_popularity_rank_growth_1m_change`            | Website Popularity Rank - Monthly Growth         |
| `web_popularity_rank_growth_2m_change`            | Website Popularity Rank - 2 Months Growth        |
| `web_popularity_rank_growth_3m_change`            | Website Popularity Rank - 3 Months Growth        |
| `web_popularity_rank_growth_4m_change`            | Website Popularity Rank - 4 Months Growth        |
| `web_popularity_rank_growth_5m_change`            | Website Popularity Rank - 5 Months Growth        |
| `web_popularity_rank_growth_6m_change`            | Website Popularity Rank - 6 Months Growth        |
| `web_popularity_rank_growth_12m_change`           | Website Popularity Rank - 1 Year Growth          |
| `web_popularity_rank_growth_24m_change`           | Website Popularity Rank - 2 Year Growth          |
| `linkedin_url`                                    | LinkedIn - URL                                   |
| `linkedin_follower_count`                         | LinkedIn - Followers                             |
| `linkedin_followers_growth_1m_change`             | LinkedIn - Monthly Followers Growth              |
| `linkedin_followers_growth_2m_change`             | LinkedIn - 2 Months Followers Growth             |
| `linkedin_followers_growth_3m_change`             | LinkedIn - 3 Months Followers Growth             |
| `linkedin_followers_growth_4m_change`             | LinkedIn - 4 Months Followers Growth             |
| `linkedin_followers_growth_5m_change`             | LinkedIn - 5 Months Followers Growth             |
| `linkedin_followers_growth_6m_change`             | LinkedIn - 6 Months Followers Growth             |
| `linkedin_followers_growth_12m_change`            | LinkedIn - 1 Year Followers Growth               |
| `linkedin_followers_growth_24m_change`            | LinkedIn - 2 Year Followers Growth               |
| `twitter_url`                                     | Twitter - URL                                    |
| `twitter_follower_count`                          | Twitter - Followers                              |
| `twitter_followers_growth_1m_change`              | Twitter - Monthly Followers Growth               |
| `twitter_followers_growth_2m_change`              | Twitter - 2 Months Followers Growth              |
| `twitter_followers_growth_3m_change`              | Twitter - 3 Months Followers Growth              |
| `twitter_followers_growth_4m_change`              | Twitter - 4 Months Followers Growth              |
| `twitter_followers_growth_5m_change`              | Twitter - 5 Months Followers Growth              |
| `twitter_followers_growth_6m_change`              | Twitter - 6 Months Followers Growth              |
| `twitter_followers_growth_12m_change`             | Twitter - 1 Year Followers Growth                |
| `twitter_followers_growth_24m_change`             | Twitter - 2 Year Followers Growth                |
| `instagram_url`                                   | Instagram - URL                                  |
| `instagram_follower_count`                        | Instagram - Followers                            |
| `instagram_followers_growth_1m_change`            | Instagram - Monthly Followers Growth             |
| `instagram_followers_growth_2m_change`            | Instagram - 2 Months Followers Growth            |
| `instagram_followers_growth_3m_change`            | Instagram - 3 Months Followers Growth            |
| `instagram_followers_growth_4m_change`            | Instagram - 4 Months Followers Growth            |
| `instagram_followers_growth_5m_change`            | Instagram - 5 Months Followers Growth            |
| `instagram_followers_growth_6m_change`            | Instagram - 6 Months Followers Growth            |
| `instagram_followers_growth_12m_change`           | Instagram - 1 Year Followers Growth              |
| `instagram_followers_growth_24m_change`           | Instagram - 2 Year Followers Growth              |
| `instagram_following_count`                       | Instagram - Following                            |
| `contact_email`                                   | Contact Email                                    |
| `contact_phone_number`                            | Phone Number                                     |
| `facebook_url`                                    | Facebook - URL                                   |
| `total_app_downloads`                             | Total App Downloads                              |
| `total_app_downloads_growth_1m_percentage`        | Total App Downloads - Monthly Growth             |
| `total_app_downloads_growth_2m_percentage`        | Total App Downloads - 2 Months Growth            |
| `total_app_downloads_growth_3m_percentage`        | Total App Downloads - 3 Months Growth            |
| `total_app_downloads_growth_4m_percentage`        | Total App Downloads - 4 Months Growth            |
| `total_app_downloads_growth_5m_percentage`        | Total App Downloads - 5 Months Growth            |
| `total_app_downloads_growth_6m_percentage`        | Total App Downloads - 6 Months Growth            |
| `total_app_downloads_growth_12m_percentage`       | Total App Downloads - 1 Year Growth              |
| `total_app_downloads_growth_24m_percentage`       | Total App Downloads - 2 Year Growth              |
| `app_store_publisher_urls`                        | App Store - Publisher URLs                       |
| `app_store_data`                                  | App Store - Data                                 |
| `app_store_rating`                                | App Store - Rating                               |
| `app_store_reviews`                               | App Store - Reviews                              |
| `app_store_reviews_growth_1m_change`              | App Store - Monthly Reviews Growth               |
| `app_store_reviews_growth_2m_change`              | App Store - 2 Months Reviews Growth              |
| `app_store_reviews_growth_3m_change`              | App Store - 3 Months Reviews Growth              |
| `app_store_reviews_growth_4m_change`              | App Store - 4 Months Reviews Growth              |
| `app_store_reviews_growth_5m_change`              | App Store - 5 Months Reviews Growth              |
| `app_store_reviews_growth_6m_change`              | App Store - 6 Months Reviews Growth              |
| `app_store_reviews_growth_12m_change`             | App Store - 1 Year Reviews Growth                |
| `app_store_reviews_growth_24m_change`             | App Store - 2 Year Reviews Growth                |
| `googleplay_publisher_urls`                       | Google Play - Publisher URLs                     |
| `googleplay_data`                                 | Google Play - Data                               |
| `googleplay_rating`                               | Google Play - Rating                             |
| `googleplay_reviews`                              | Google Play - Reviews                            |
| `googleplay_reviews_growth_1m_change`             | Google Play - Monthly Reviews Growth             |
| `googleplay_reviews_growth_2m_change`             | Google Play - 2 Months Reviews Growth            |
| `googleplay_reviews_growth_3m_change`             | Google Play - 3 Months Reviews Growth            |
| `googleplay_reviews_growth_4m_change`             | Google Play - 4 Months Reviews Growth            |
| `googleplay_reviews_growth_5m_change`             | Google Play - 5 Months Reviews Growth            |
| `googleplay_reviews_growth_6m_change`             | Google Play - 6 Months Reviews Growth            |
| `googleplay_reviews_growth_12m_change`            | Google Play - 1 Year Reviews Growth              |
| `googleplay_reviews_growth_24m_change`            | Google Play - 2 Year Reviews Growth              |
| `certifications`                                  | Certifications                                   |
| `g2_data`                                         | G2 - Data                                        |
| `g2_rating`                                       | G2 - Rating                                      |
| `g2_review_count`                                 | G2 - Total Reviews                               |
| `g2_reviews_growth_1m_change`                     | G2 - Total Monthly Reviews Growth                |
| `g2_reviews_growth_2m_change`                     | G2 - Total 2 Months Reviews Growth               |
| `g2_reviews_growth_3m_change`                     | G2 - Total 3 Months Reviews Growth               |
| `g2_reviews_growth_4m_change`                     | G2 - Total 4 Months Reviews Growth               |
| `g2_reviews_growth_5m_change`                     | G2 - Total 5 Months Reviews Growth               |
| `g2_reviews_growth_6m_change`                     | G2 - Total 6 Months Reviews Growth               |
| `g2_reviews_growth_12m_change`                    | G2 - Total 1 Year Reviews Growth                 |
| `g2_reviews_growth_24m_change`                    | G2 - Total 2 Year Reviews Growth                 |
| `trustpilot_data`                                 | Trustpilot - Data                                |
| `trustpilot_rating`                               | Trustpilot - Rating                              |
| `trustpilot_review_count`                         | Trustpilot - Total Reviews                       |
| `trustpilot_reviews_growth_1m_change`             | Trustpilot - Total Monthly Reviews Growth        |
| `trustpilot_reviews_growth_2m_change`             | Trustpilot - Total 2 Months Reviews Growth       |
| `trustpilot_reviews_growth_3m_change`             | Trustpilot - Total 3 Months Reviews Growth       |
| `trustpilot_reviews_growth_4m_change`             | Trustpilot - Total 4 Months Reviews Growth       |
| `trustpilot_reviews_growth_5m_change`             | Trustpilot - Total 5 Months Reviews Growth       |
| `trustpilot_reviews_growth_6m_change`             | Trustpilot - Total 6 Months Reviews Growth       |
| `trustpilot_reviews_growth_12m_change`            | Trustpilot - Total 1 Year Reviews Growth         |
| `trustpilot_reviews_growth_24m_change`            | Trustpilot - Total 2 Year Reviews Growth         |
| `glassdoor_ratings`                               | Glassdoor - Rating                               |
| `glassdoor_review_count`                          | Glassdoor - Total Reviews                        |
| `glassdoor_leadership_approval`                   | Glassdoor - Leadership Approval (%)              |
| `glassdoor_url`                                   | Glassdoor - URL                                  |
| `glassdoor_ratings_overall_1m_change`             | Glassdoor - Rating Monthly Growth                |
| `glassdoor_ratings_overall_2m_change`             | Glassdoor - Rating 2 Months Growth               |
| `glassdoor_ratings_overall_3m_change`             | Glassdoor - Rating 3 Months Growth               |
| `glassdoor_ratings_overall_4m_change`             | Glassdoor - Rating 4 Months Growth               |
| `glassdoor_ratings_overall_5m_change`             | Glassdoor - Rating 5 Months Growth               |
| `glassdoor_ratings_overall_6m_change`             | Glassdoor - Rating 6 Months Growth               |
| `glassdoor_ratings_overall_12m_change`            | Glassdoor - Rating 1 Year Growth                 |
| `glassdoor_ratings_overall_24m_change`            | Glassdoor - Rating 2 Year Growth                 |
| `glassdoor_reviews_count_1m_change`               | Glassdoor - Total Reviews Monthly Growth         |
| `glassdoor_reviews_count_2m_change`               | Glassdoor - Total Reviews 2 Months Growth        |
| `glassdoor_reviews_count_3m_change`               | Glassdoor - Total Reviews 3 Months Growth        |
| `glassdoor_reviews_count_4m_change`               | Glassdoor - Total Reviews 4 Months Growth        |
| `glassdoor_reviews_count_5m_change`               | Glassdoor - Total Reviews 5 Months Growth        |
| `glassdoor_reviews_count_6m_change`               | Glassdoor - Total Reviews 6 Months Growth        |
| `glassdoor_reviews_count_12m_change`              | Glassdoor - Total Reviews 1 Year Growth          |
| `glassdoor_reviews_count_24m_change`              | Glassdoor - Total Reviews 2 Year Growth          |
| `chrome_extensions_data`                          | Chrome Extension - Data                          |
| `chrome_extensions_rating`                        | Chrome Extension - Rating                        |
| `chrome_extensions_reviews`                       | Chrome Extension - Total Reviews                 |
| `chrome_extensions_reviews_growth_1m_change`      | Chrome Extension - Total Monthly Reviews Growth  |
| `chrome_extensions_reviews_growth_2m_change`      | Chrome Extension - Total 2 Months Reviews Growth |
| `chrome_extensions_reviews_growth_3m_change`      | Chrome Extension - Total 3 Months Reviews Growth |
| `chrome_extensions_reviews_growth_4m_change`      | Chrome Extension - Total 4 Months Reviews Growth |
| `chrome_extensions_reviews_growth_5m_change`      | Chrome Extension - Total 5 Months Reviews Growth |
| `chrome_extensions_reviews_growth_6m_change`      | Chrome Extension - Total 6 Months Reviews Growth |
| `chrome_extensions_reviews_growth_12m_change`     | Chrome Extension - Total 1 Year Reviews Growth   |
| `chrome_extensions_reviews_growth_24m_change`     | Chrome Extension - Total 2 Year Reviews Growth   |
| `chrome_extensions_total_users`                   | Chrome Extension - Total Users                   |
| `chrome_extensions_total_users_growth_1m_change`  | Chrome Extension - Total Monthly Users Growth    |
| `chrome_extensions_total_users_growth_2m_change`  | Chrome Extension - Total 2 Months Users Growth   |
| `chrome_extensions_total_users_growth_3m_change`  | Chrome Extension - Total 3 Months Users Growth   |
| `chrome_extensions_total_users_growth_4m_change`  | Chrome Extension - Total 4 Months Users Growth   |
| `chrome_extensions_total_users_growth_5m_change`  | Chrome Extension - Total 5 Months Users Growth   |
| `chrome_extensions_total_users_growth_6m_change`  | Chrome Extension - Total 6 Months Users Growth   |
| `chrome_extensions_total_users_growth_12m_change` | Chrome Extension - Total 1 Year Users Growth     |
| `chrome_extensions_total_users_growth_24m_change` | Chrome Extension - Total 2 Year Users Growth     |
| `pitchbook_url`                                   | Pitchbook - URL                                  |
| `crunchbase_url`                                  | Crunchbase - URL                                 |
| `it_spend_usd`                                    | IT Spend (in USD)                                |
| `technology_count`                                | Number of Technologies                           |
| `technologies`                                    | Active Technologies                              |
| `patent_count`                                    | Number of Patents                                |
| `trademark_count`                                 | Number of Trademarks                             |
| `awards`                                          | Awards                                           |
| `awards_count`                                    | Award - Count                                    |
| `news`                                            | News                                             |
